Senior dogs and handicapped dogs are usually the hardest ones to adopt. They often stay in shelters longer compared to other pups. However, with enough love and care from the perfect family, they are exactly like any other dog.
Subaru has been initiating programs to help dogs in shelters, especially those who have been waiting for adoption the longest. The company is known for being dog-friendly. Subaru’s animal programs started way back in 2008.
Back then, Subaru had a project called “Share The Love.” They would donate a portion of their profit to the customer’s chosen beneficiary for every car purchase. The company then realized that most of the donations were directed to the American Society for the Prevention of Cruelty to Animals (ASPCA).
This moved Subaru to initiate projects for the benefit of dogs. Eventually, the company started featuring dogs in their commercials and named October as “Subaru Loves Pets” month. This lead to last year’s first “Make A Dog’s Day” program, where they host adoption events in their very own showrooms.
Since 2015, Subaru has helped 230,000 dogs find their forever homes and has donated over $28 million to ASPCA. For this year’s “Make A Dog’s Day,” the company released a commercial (not about cars) featuring seven senior and special needs dogs.
This year, Subaru’s goal is to help at least 16,300 dogs get adopted. 526 of their dealerships will be partnering with local shelters and rescues across the country in hosting this campaign. But because of the coronavirus pandemic, all of the events will be held online.
For every adoption, Subaru will also be donating $100 to an animal welfare group. They encourage people to welcome senior dogs and special needs dogs into their homes. In their commercial, they challenge the people to keep up with how amazing these canines are.
Video Credit: Subaru